If you’re a small business owner, creating the best possible experience for your customers is essential. “Unboxing” describes the process of removing a newly bought product from its packaging. You may have seen unboxing videos on platforms such as YouTube and TikTok, whereby popular social media influencers open and describe a packaged product, usually for the purpose of a brand deal, benefitting both the influencer and the company. However, striving to create an excellent unboxing experience for each and every customer is an excellent method of increasing brand awareness and inspiring customer loyalty. Read on to find out more. 

Use The Right Size Packaging

The size of your packaging can make or break (quite literally) the unboxing experience. While it may be tempting to opt for the smallest boxes and bags possible in an attempt to reduce operational costs, overly small packaging can damage your product. Similarly, large packaging may cause your product to move around during transit. Furthermore, unnecessarily large packaging may be considered awkward and pointless, spoiling the unboxing experience. Generally speaking, your packaging should be large enough to contain your product with enough space for void fill to protect it if necessary. 

Add Void Fill

As mentioned, void fill is crucial for keeping delicate or breakable items safe during transit, as your package will likely undergo some rough handling. However, void fill can do much more than protect your items - it can contribute to a fantastic unboxing experience. Your customers will love digging through packing peanuts, air pillows and shredded paper to find the hidden treasure, much like unwrapping a long-awaited birthday present. You could even make your void fill specific to your brand by opting for a particular colour that represents your brand. 

Include Handwritten Notes

Adding a handwritten note to each package may be overwhelming if you have a large customer base with multiple orders daily; however, if you can handle the workload, a handwritten note can be an excellent way to connect with your customers. You don’t need to write an essay - a simple, concise message expressing your gratitude for the purchase will suffice. Personal touches like this provide a level of authenticity that inspires customer loyalty. 

Extras And Freebies

Unboxing a product to discover some unexpected freebies is tremendously exciting. There is no need to add anything too extravagant, but free samples and discount vouchers could encourage repeat purchases and test new products. For instance, if you are a homemade cosmetics company, you could include a free sample of a new hand cream to promote its launch. You could also include fun, cost-effective extras like stickers, sweets, keyrings, badges, pens and anything else you can buy in bulk for a relatively low price. 

Consider Your Packaging Design

The design and quality of the packaging itself speak volumes about the product within and your company as a whole. Poorly designed, low-quality packaging demonstrates a lack of effort and professionalism, so it is worth investing in packaging that reflects your product. You could even purchase custom presentation boxes for bespoke orders and unboxing videos, which are excellent marketing tools for increasing brand awareness. 

If your budget can’t accommodate custom-designed packaging, you could personalise your boxes and bags with stickers and stamps featuring your brand logo as a cost-effective option that leaves a lasting impression. 

Eco-Friendly Alternatives

An increasing number of companies are beginning to think seriously about their environmental impact. If you want to reduce your carbon footprint while targeting eco-conscious consumers, it may be worth reconsidering your packaging materials. Unboxing a product to discover eco-friendly alternatives to void fill, such as recycled paper and wood wool, is a gratifying experience for environmentalists. Furthermore, recycled cardboard packaging may be a lot more affordable than you might think. Here is more information about eco-friendly packaging. 

Reach Out To Social Media Influencers

Reaching out to social media influencers for the purpose of collaboration can be a lucrative marketing strategy for both parties. Selecting the right influencer to film an unboxing video featuring your products will help to broaden your audience and increase brand awareness. In exchange, companies usually offer financial incentives or free products. Either way, when packing your products for an unboxing video, ensure you pay extra attention to detail to guarantee the best results possible.